| 000 | 02484nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 264917 | ||
| 003 | OCoLC | ||
| 005 | 20160527193218.0 | ||
| 008 | 020703s2003 nyua b 001 0 eng | ||
| 010 | _a 2002010556 | ||
| 020 | _a0789019922 (alk. paper) | ||
| 020 | _a0789019930 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dOCJ |
||
| 042 | _apcc | ||
| 049 |
_aPUXA _bev |
||
| 050 | 0 | 0 |
_aHF5414 _b.N66 2003 |
| 082 | 0 | 0 |
_a658.8 _bN814 _221 |
| 245 | 0 | 0 |
_aNonprofit and business sector collaboration _bsocial enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings _cWalter W. Wymer, Jr., Sridhar Samu, editors. |
| 260 |
_aNew York _bBest Business Books _cc2003. |
||
| 300 |
_a197 p. _bill. _c23 cm. |
||
| 500 | _a"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1, 2003." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDimensions of business and nonprofit collaborative relationships / Walter W. Wymer, Jr., Sridhar Samu -- Marketing's role in cross-sector collaboration / James E. Austin -- Theory of alliances : partnership and partner characteristics / Easwar Iyer -- Dangerous donations? The effects of cause-related marketing on charity attitude / Debra Z. Basil, Paul M. Herr -- The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : do the good look better while the bad look worse? / Michal Strahilevitz -- Effect of cause-related marketing on attitudes and purchase intentions : the moderating role of cause involvement and donation size / Mahmood M. Hajjat -- A study on the effect of cause-related marketing on the attitude towards the brand : the case of Pepsi in Spain / Iñaki Garcia, Juan J. Gibaja, Alazne Mujika -- Cause-related marketing : keys to successful relationships with corporate sponsors and their customers / Linda I. Nowak, T.K. Clarke -- Revisting business and the arts / Derrick Chong -- When soloists form a choir : communication requirements of sustainability networks / Christiane E. Pfeiffer. | |
| 650 | 0 |
_aSocial marketing. _2Local _9171796 |
|
| 650 | 0 |
_aSocial responsibility of business _2Local _9171830 |
|
| 650 | 0 |
_aCorporate sponsorship _2Local _980957 |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing. _2Local _9143176 |
|
| 700 | 1 |
_aWymer, Walter W. _2Local _9191040 |
|
| 700 | 1 |
_aSamu, Sridhar. _2Local _9164361 |
|
| 730 | 0 | _aJournal of nonprofit & public sector marketing. | |
| 999 |
_c190982 _d190982 |
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