000			02114nam a2200289Ia 4500
001			264839
003			OCoLC
005			20160527193211.0
008			990611e2000 paua frb 000 0 eng
010			_a 99064460
020			_a0883622351
040			_aDLC _cDLC _dNOR _dOCLCQ
043			_an-us---
049			_aPUXA
050	0	0	_aPN4734 _b.M57 2000
082	0	0	_a070.1/72 _221
092	0		_222 _a070.172 _bM696n
100	1		_aMogel, Leonard. _2Local _9137474
245	1	4	_aThe newspaper _beverything you need to know to make it in the newspaper business _cby Leonard Mogel.
260			_aPittsburgh _bGATFPress _cc2000.
300			_a248 p. _bcol. ill. _c28 cm.
504			_aIncludes bibliographical references (p. 241-242).
505	0	0	_g1. _tA short history of newspapers -- _tThe major categories of newspapers -- _tThe big ten of newspaper companies -- _tThe three Titans : USA TODAY, The Wall Street Journal, and The New York Times -- _g5. _tThe big world of small newspapers -- _g6. _tThe table of organization of a daily newspaper -- _g7. _tDigging for the truth and creating a new product every day : writing departments of a newspaper -- _g8. _tThe Sunday papers, features, comics, syndication, and the tabloids -- _g9. _tA close look at the Associated Press and the news-gathering services -- _g10. _tRewarding journalistic excellence : the Pulitzers and other awards -- _g11. _tRadical revamps, creative changes, and the visual view -- _g12. _tAll you need to know about newspaper operations and production, for now -- _g13. _tWinning the circulation war -- _g14. _tAdvertising : the big payoff for newspapers -- _g15. _tNewspaper marketing and promotion -- _g16. _tNewspapers and new media -- _g17. _tThe Newspaper Association of America and other newspaper groups -- _g18. _tEditor & Publisher and other journalism publications -- _g19. _tDeals, trends, and countertrends -- _g20. _tThe case for journalism school -- _g21. _tTips and sage advice on the job hunt.
650		0	_aNewspapers _2Local _9142564
650		0	_aJournalism _xVocational guidance _zUnited States. _2Local _9118342
650		0	_aNewspaper publishing _2Local _9142562
999			_c190932 _d190932