| 000 | 00790nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 264219 | ||
| 003 | OCoLC | ||
| 005 | 20160527193104.0 | ||
| 008 | 980617s1998 enka 001 0 eng | ||
| 010 | _a 97023327 | ||
| 015 | _aGB98-45486 | ||
| 020 | _a0131201158 | ||
| 040 |
_aUKM _cUKM |
||
| 049 |
_aPUXA _bev |
||
| 082 | 0 | 4 |
_a658.827 _bK2919s _221 |
| 100 | 1 |
_aKeller, Kevin Lane _2Local _9119629 |
|
| 245 | 1 | 0 |
_aStrategic brand management _bbuilding, measuring and managing brand equity _cKevin Lane Keller. |
| 260 |
_aUpper Saddle River, N.J. _bPrentice Hall _aLondon _bPrentice-Hall International _cc1998. |
||
| 300 |
_a1 v. (various pagings) _bill. _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _2Local _964903 |
|
| 999 |
_c190453 _d190453 |
||