000 00770nam a2200229Ia 4500
001 263592
005 20200403094000.0
008 031124s1999 ohua b 1 eng
020 _a0538870117
_c45.00
049 _bev
082 0 0 _a658.8
_bL2181m5
100 1 _aLamb, Charles W., Jr.
_2Local
_9122633
245 1 0 _aMarketing
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 _a5th ed.
260 _aOhio
_bSouth-Western College Publishing
_cc1999.
300 _axxxviii, 773 p.
_bill.
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aHair, Joseph F., Jr.
_2Local
_9107430
700 1 0 _aMcDaniel, Carl.
_2Local
_9133632
999 _c189948
_d189948