| 000 | 00864nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 263587 | ||
| 003 | OCoLC | ||
| 005 | 20160527192945.0 | ||
| 008 | 030827s2002 sp a spa d | ||
| 020 | _a9706860975 | ||
| 040 |
_aDQ _cDQ |
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| 049 |
_aPUXA _bev |
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| 050 | 0 | 0 |
_aHF5415 _b.Z54 2001 |
| 082 | 0 | 0 |
_221 _a658.8 _bZ68m7 E |
| 100 | 1 |
_aZikmund, William G. _2Local _9192043 |
|
| 240 | 1 | 0 |
_aMarketing : creating and keeping customers... _lSpanish |
| 245 | 1 | 0 |
_aMarketing _bcrear y mantener clientes en un mundo de comercio-e _cWilliam G. Zikmund, Michael d'Amico ; traducción de Manuel Ortiz Staines. |
| 250 | _a7a. ed. | ||
| 260 |
_aEspaña _bThomson Learning _cc2002. |
||
| 300 |
_axxii, 389 p. _bill. _c27 cm. |
||
| 504 | _aIncludes bibliography : p. 377-381and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 |
_aD'Amico, Michael, _2Local _983809 |
|
| 999 |
_c189943 _d189943 |
||