| 000 | 01111nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 263586 | ||
| 003 | OCoLC | ||
| 005 | 20160527192945.0 | ||
| 008 | 960524s1997 nyua b 001 0 eng | ||
| 010 | _a 96025413 | ||
| 015 | _aGB97-64364 | ||
| 019 | _a37793858 | ||
| 020 | _a007053943X (acid-free paper) | ||
| 020 | _a0071146679 (pbk) | ||
| 040 |
_aDLC _cDLC _dUKM |
||
| 049 |
_aPUXA _bev |
||
| 050 | 0 | 0 |
_aHF5821 _b.R66 1997 |
| 082 | 0 | 0 |
_a659.1 _bR835a2 _220 |
| 100 | 1 |
_aRossiter, John R. _2Local _9162425 |
|
| 245 | 1 | 0 |
_aAdvertising communications & promotion management _cJohn R. Rossiter, Larry Percy. |
| 246 | 1 | 3 | _aAdvertising communications and promotion management |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York _bMcGraw-Hill Companies _cc1997. |
||
| 300 |
_axvi, 640 p. _bill. _c26 cm. |
||
| 490 | 0 |
_aMcGraw-Hill series in marketing _2Local _9133871 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 700 | 1 |
_aPercy, Larry. _2Local _9149287 |
|
| 999 |
_c189942 _d189942 |
||