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| 001 | 262953 | ||
| 005 | 20160527192833.0 | ||
| 008 | 040309s2004 maua fdb 1 0 eng d | ||
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| 049 |
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_aHF5823 _b.B387 2004 |
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_a659.1 _bB427a6 |
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_aBelch, George E. _2Local _959430 |
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| 245 | 1 | 0 |
_aAdvertising and Promotion _ban integrated marketing communication perspective _cGeorge E. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aMcGraw Hill Companies _c2004. |
||
| 300 |
_a779 p. _bill. _c28 cm. _e1 computer disc |
||
| 490 | 0 |
_aThe Mc Graw-Hill / Irwin series in marketing. _2Local _9178767 |
|
| 500 | _aESTE LIBRO INCLUYE UN DISCO | ||
| 504 | _aIncludes bibliographical references (p.EN1-EN25) and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aComunicacion en Mercadeo _2LEMB _933292 |
|
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _2Local _959431 |
| 999 |
_c189456 _d189456 |
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