| 000 | 00716nam a2200217Ia 4500 | ||
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| 001 | 262895 | ||
| 005 | 20160527192824.0 | ||
| 008 | 050222t2003 nju 001 0 eng d | ||
| 010 | _a2002014903 | ||
| 020 | _a0471268674 | ||
| 049 |
_aMayaguez _bmb |
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| 050 | 0 | 0 |
_aHF5415 _b.K63127 2003 |
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_a21 _b658.8 |
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| 100 | 1 |
_aKotler, Philip, _2LEMB _93674 |
|
| 245 | 1 | 0 |
_aMarketing insights from A to Z _b80 concepts every manager needs to know _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. _bJohn Wiley & Sons _cc2003. |
||
| 300 |
_axviii, 206 p. _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 999 |
_c189414 _d189414 |
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