000 00960nam a2200241Ia 4500
001 262739
005 20160527192807.0
008 040730s2003 mauadclgdbi 1 0 eng d
049 _aMayaguez
_bmb
050 0 0 _aHF1416
_b.J63 2003
100 1 _aJohansson, Johny K.
_2Local
_9117569
245 1 0 _aGlobal Marketing
_bforeign entry, local and global management
_cJohny K. Johansson.
260 _aBostom MA
_bMcGraw Hill Company, c2003.
250 1 0 _a3 rd ed.
300 _axviii,654 p.
_bill.
_c28 cm.
490 0 _aThe Mc Graw-Hill / Irwin series in marketing.
_2Local
_9178767
504 _aIncludes bibliographical references and indexes.
650 0 _aMercado de Exportacion
_xAdministracion.
_2LEMB
_922754
650 0 _aExport Marketing
_xManagement.
_2LEMB
_942537
650 0 _aExport Marketing
_2LEMB
_942537
650 0 _aInternational business enterprises
_xManagement.
_2Local
_9115420
650 0 _aEmpresas Internacionales
_xAdministración.
_2LEMB
_913441
999 _c189289
_d189289