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_aHF5415.13 _b.P387 2004 |
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_aPeter, J. Paul. _2Local _9150158 |
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_aMarketing Management _bKnowledge and Skills. _cPaul J. Peter. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : McGraw Hill _c2003. |
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| 300 |
_axix, 876 p. _bill. _c26 cm. |
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_aMcGraw-Hill/ Irwin series in marketing. _2Local _9133889 |
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| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
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| 650 | 0 |
_aMarketing _xManagement _xCase studies. _2Local _9131165 |
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| 700 | 1 | 0 |
_aDonnelly, James H. _2Local _988102 |
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_c189288 _d189288 |
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