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| 005 | 20160527192806.0 | ||
| 008 | 050331t2003 nyua 001 0 eng d | ||
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_aMayaguez _bmb |
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_aHF5415.3 _b.D378 2003 |
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_aDeBonis, Nicholas J. _2Local _984878 |
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_aValue-based marketing for bottom-line success _b5 steps to creating customer _cNicholas De Bonis, Eric Balinski & Phil Allen. |
| 260 |
_aNew York _bMcGraw-Hill _cc2003. |
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| 300 |
_axix, 244 p. _bill. _c25 cm. |
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| 500 | _a"American marketing association." | ||
| 504 | _aIncludes bibliographical references (p. 231-233) and index. | ||
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_aConsumer satisfaction _2Local _979985 |
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_aMarketing _xManagement. _2Local _9131165 |
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_aCustomer services _xManagement. _2Local _983493 |
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_aBalinski, Eric W. _2Local _957200 |
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_aAllen, Phil _d1953- _2Local _951061 |
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