000 00776nam a2200241Ia 4500
001 262733
005 20160527192806.0
008 031117s2003 mauad frbi 1 0 eng
020 _a0072471425
049 _aMayagüez
_bmb ev
050 0 0 _aHD9980.5
_b.Z45 2003
092 0 _a658.8
_bZ48s3
100 0 0 _aZeithaml, Valarie A.
_2Local
_9191908
245 1 0 _aServices Marketing
_bintegrating customer focus across the firm
_cValarie A. Zeithaml.
260 _aBoston, Mass.
_bMcGraw-Hill
_c2003.
250 _a3rd ed.
300 _axx, 668 p.
_c26 cm.
504 _aIncludes index.
650 0 _aServices industries
_xMarketing.
_2Local
_9168862
650 0 _aMarketing
_2Local
_9131165
650 0 _aCustomer services
_2Local
_983493
700 1 0 _aBitner, Mary Jo.
_2Local
_962682
999 _c189283
_d189283