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| 001 | 262695 | ||
| 003 | OCoLC | ||
| 005 | 20160527192802.0 | ||
| 008 | 000809s2000 mx a b 001 0 spa d | ||
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| 049 | _aPUXA | ||
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_aHF5415 _bS7218 2000 |
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| 100 | 1 |
_aStanton, William J. _2Local _9173830 |
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| 245 | 1 | 0 |
_aFundamentos de marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Celia Ascencio Lara |
| 250 | _a7a ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _c2000 |
||
| 300 |
_axxi, 707 p. _bil. _c25 cm. _e1 cuaderno de ejercicios (102 p. ; 25 cm.) |
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| 500 | _aAcompan̄ado de : Ejercicios en internet | ||
| 500 | _aTraducción de : Fundamentals of marketing, 11th ed. | ||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 650 | 4 |
_aMercadotecnia _2Local _9135371 |
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| 700 | 1 |
_aEtzel, Michael J., _ecoaut. _2Local _993579 |
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| 700 | 3 |
_aAscencio Lara, Celia _etr. _2Local _955145 |
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| 700 | 1 |
_aWalker, Bruce J. _ecoaut. _2Local _9186762 |
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| 740 | 0 | _aFundamentals of marketing | |
| 740 | 0 | _aEjercicios en Internet | |
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