| 000 | 01205nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 262671 | ||
| 003 | OCoLC | ||
| 005 | 20160527192759.0 | ||
| 008 | 010913s2002 nyuabo b 001 0 eng d | ||
| 020 | _a9681857690 | ||
| 040 |
_aXRW _bspa _cXRW |
||
| 041 | 1 |
_aspa _heng |
|
| 049 |
_aPUXA _bev mb |
||
| 050 | 0 | 0 |
_aHF1416 _b.K68 2002 |
| 082 | 0 | 0 |
_221 _a658.848 _bK871g E |
| 090 |
_aHF1416 _b.K6818 2001 |
||
| 100 | 1 |
_aKotabe, Masaaki _2LEMB _942535 |
|
| 240 | 1 | 0 |
_aGlobal marketing management. _lSpanish |
| 245 | 1 | 0 |
_aMarketing global marketing _cMasaaki Kotabe, Kristiaan Helsen ; colaboradores en la traducción : Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez. |
| 260 |
_aMéxico _bLimusa Wiley _cc2002. |
||
| 300 |
_a824 p. _bil., fot. byn, mapas _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport Marketing _xManagement. _2LEMB _942537 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. _2Local _9115420 |
|
| 700 | 1 |
_aHelsen, Kristiaan _2LEMB _942534 |
|
| 700 | 1 |
_aMorales, Marco A. _eed. _2Local _9138637 |
|
| 700 | 1 |
_aPérez Vázquez, Fernando Roberto _etr. _2Local _9263246 |
|
| 700 | 1 |
_aEscoffié Martínez, Hugo Iván _etr. _2Local _9221149 |
|
| 999 |
_c189236 _d189236 |
||