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_aDavis, Scott M. _2Local _984423 |
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| 240 | 1 | 0 |
_aBrand asset management . _lSpanish. |
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_aLa marca _bmáximo valor de su empresa _cScott M. Davis ; prólogo de David A. Aakar , traducción: Margarita Bojalil Rébora. |
| 250 | _a1ra. ed. | ||
| 260 |
_aMéxico _bPearson Educación _c2002. |
||
| 300 |
_axviii, 267 p. _bill. _c23 cm. |
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| 500 | _aTranslation of : Brand asset management , c 2001. | ||
| 500 | _aIncludes index. | ||
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_aBrand name products _2Local _964903 |
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_aProduct management _zUnited States. _2Local _9154120 |
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_aBrand name products _zUnited States. _2Local _964903 |
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_aProduct management _2Local _9154120 |
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