| 000 | 01112nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 261444 | ||
| 003 | OCoLC | ||
| 005 | 20190523142538.0 | ||
| 008 | 000120e1998 mx a fr 001 0 spa d | ||
| 020 |
_a9701701127(pbk.) _c19.20 |
||
| 040 |
_aDQ _bspa _cDQ _dOCL _dOCLCQ |
||
| 049 |
_aPUXA _bev |
||
| 050 | 0 | 0 |
_aHF5415.126 _b.S52 1996 |
| 092 | 0 |
_221 _a658.84 _bS5337n E |
|
| 100 | 1 |
_aShaver, Dick. _2Local _9169385 |
|
| 240 | 1 | 0 |
_aNext step in database marketing. _lSpanish. |
| 245 | 1 | 4 |
_aEl siguiente paso en mercadotecnia directa _bCómo usar bases de datos orientándolas al consumidor _cDick Shaver ; tr. Jorge Alberto Velázquez Arellano. |
| 260 |
_aMéxico _bPrentice Hall _c1998. |
||
| 300 |
_axiv, 482 p. _bill. _c24 cm. |
||
| 500 | _aTranslation of : The next step in database marketing , c 1996. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aDirect marketing _2Local _987237 |
|
| 650 | 0 |
_aElectronic commerce _2Local _991171 |
|
| 650 | 0 |
_aDirect marketing _xData processing. _2Local _987237 |
|
| 650 | 0 |
_aData base marketing. _2Local _984077 |
|
| 700 | 1 |
_aVelázquez Arellano, Jorge Alberto _etr. _2Local _9287760 |
|
| 999 |
_c188201 _d188201 |
||