000 00807nam a2200241Ia 4500
001 261417
005 20200305101314.0
008
020 _a0131831771
049 _aMayaguez
_bmb
050 0 0 _aHF5415.13
_b.U735 2004
082 0 0 _2658.8 U72d
100 1 _aUrban, Glen L.
_2Local
_9286646
245 1 0 _aDigital Marketing Strategy
_btext and cases
_cGlen Urban.
260 _aNJ
_bPrentice Hall
_c2004.
300 _axiv, 195 p.
_bill.
_c23 cm
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aStrategic planning
_2Local
_9174959
650 0 _aConsumer behavior
_2Local
_979972
650 0 _aElectronic commerce
_xManagement.
_2Local
_991171
650 0 _aInternet marketing
_2Local
_9115752
999 _c188180
_d188180