000			01110nam a2200277Ia 4500
001			260631
003			OCoLC
005			20160527192340.0
008			030128s2003 ilu b 001 0 eng
010			_a 2003001922
020			_a0838908489
040			_aDLC _cDLC _dVIC
049			_aPUXA _bev
050	0	0	_aZ716.3 _b.S54 2003
082	0	0	_a021.7 _bS573v _221
100	1		_aSiess, Judith A. _2Local _9170117
245	1	4	_aThe visible librarian _basserting your value with marketing and advocacy _cJudith A. Siess.
260			_aChicago _bAmerican Library Association _c2003.
300			_axvi, 154 p. ; 23 cm.
504			_aIncludes bibliographical references (p. 123-146) and index.
505	0		_aThe primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
650		0	_aLibraries _xPublic relations _2Local _9125760
650		0	_aLibraries and readers _2Local _9125779
650		0	_aAdvertising _xLibraries. _2LEMB _947734
650		0	_aLibraries _xMarketing. _2Local _9125760
999			_c187508 _d187508