| 000 | 00758nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 257353 | ||
| 005 | 20160527191349.0 | ||
| 008 | 020821e2001 mx aoaagr 001 0 spa d | ||
| 020 | _a9684444230 | ||
| 040 | _aPUCPR Mayaguez | ||
| 049 | _bmb | ||
| 050 | 0 | 0 |
_aHF5823 _b.K4518 2001 |
| 082 | 0 | 0 |
_a659.1 _bR964k 2001 |
| 100 | 1 |
_aRusell, Thomas _2Local _9163279 |
|
| 245 | 1 | 0 |
_aPublicidad _cJ. Thomas Russell, W. Ronald Lane ; traducción, Pilar Mascaró Sacristán. |
| 250 | _a14 th ed. | ||
| 260 |
_aMéxico _bPearson Educación _c2001. |
||
| 300 |
_axvii, 716 p. _bill. _c27 cm. |
||
| 500 | _aTranslation of Otto Kleppner's advertising procedure. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 999 |
_c184963 _d184963 |
||