| 000 | 01229nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 256543 | ||
| 003 | OCoLC | ||
| 005 | 20160527191049.0 | ||
| 008 | 020606s2001 sp d b 001 0 spa d | ||
| 020 |
_z8449211020 (pbk. : t. p. verso) _c30.95 |
||
| 020 | _a8449311020 (pbk. : p. [4] of cover) | ||
| 040 |
_aPNX _cPNX |
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| 041 | 1 |
_aspa _hfre |
|
| 049 |
_aPUXA _bab |
||
| 082 | 0 | 4 |
_a658.8 _bL524f E _221 |
| 100 | 1 |
_aLehu, Jean-Marc _2Local _9124649 |
|
| 240 | 1 | 0 |
_aFidélisation - client. _lSpanish |
| 245 | 1 | 0 |
_aFidelizar al cliente _bmarketing, Internet e imagen de marca _cJean-Marc Lehu ; traducción de Patrick Ducher. |
| 246 | 3 | 0 | _aMarketing, Internet e imagen de marca |
| 260 |
_aBarcelona _bPaidós _cc2001. |
||
| 300 |
_a379 p. _bcharts _c22 cm. |
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| 500 | _aTranslation of: Fidélisation - client. | ||
| 504 | _aIncludes bibliographical references (p. [331]-360) and index. | ||
| 650 | 7 |
_aRelations avec la clientèle _xCas, Etudes de. _2ram _2Local _9268516 |
|
| 650 | 0 |
_aSales management _2Local _9164070 |
|
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 650 | 7 |
_aMarketing relationnel. _2ram _2Local _9131174 |
|
| 700 | 1 |
_aDucher, Patrick _2LEMB _945313 |
|
| 999 |
_c184352 _d184352 |
||