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_aPerreault, William D. _2Local _9149871 |
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_aApplications in basic marketing _bclippings from the popular business press _cWilliam D. Perrault and E. Jerome McCarthy. |
| 250 | _a1999-2000 ed. | ||
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_aBoston, Mass. _bIrwin McGraw-Hill _cc(2000). |
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_aMc Graw-Hill Higher Education. _2Local _9133335 |
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