| 000 | 00731nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 252304 | ||
| 005 | 20160527190143.0 | ||
| 008 | 020128s1997 mx a b 1 spa | ||
| 020 | _a968880844X | ||
| 049 | _bab gb mb | ||
| 050 | 0 | 0 |
_aHF 5415.2 _b.M2918 1997 |
| 082 | 0 | 0 |
_a658.83 _bM249m2 E |
| 100 | 1 |
_aMalhotra, Naresh K. _2Local _9129953 |
|
| 240 | 1 | 0 |
_aMarketing research. _lSpanish |
| 245 | 1 | 0 |
_aInvestigación de mercados _bun enfoque práctico _cNaresh K. Malhotra ; traducción de Verania Benassini Félix. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico _bPrentice Hall _c1997. |
||
| 300 |
_axxxv, 890 p. _bill. _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research _2Local _9131175 |
|
| 999 |
_c181352 _d181352 |
||