| 000 | 00707nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 252233 | ||
| 003 | OCoLC | ||
| 005 | 20160527190136.0 | ||
| 008 | 010208s1998 mx a 000 0 spa d | ||
| 020 |
_a970-17-0059-7 (pbk.) _c20.00 |
||
| 040 |
_aDQ _cDQ |
||
| 041 | 1 |
_aspa _heng |
|
| 049 |
_aPUXA _bev |
||
| 090 |
_aHF5823 _bC3618 |
||
| 100 | 1 |
_aCaples, John. _2Local _968991 |
|
| 240 | 1 | 0 |
_aTested advertising methods. _lSpanish |
| 245 | 1 | 0 |
_aPublicidad creativa _cJohn Caples ; tr. Alejandra Medrano. |
| 260 |
_aMéxico, DF _bPrentice Hall Hispanoamericana _c1998. |
||
| 300 |
_axxvi, 276 p. _bill. _c23 cm. |
||
| 500 | _aTranslation of. : Tested advertising methods. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 999 |
_c181294 _d181294 |
||