| 000 | 00958nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 251558 | ||
| 005 | 20160527190018.0 | ||
| 008 | 011015s1998 mx abh b 001 0 spa d | ||
| 020 | _a9701701380 | ||
| 049 |
_aArecibo Biblioteca _bmb |
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| 050 | 0 | 0 | _aHF1416 .K44318 1998 |
| 082 | 0 | 0 |
_a658.848 _bK26p 1998 |
| 100 | 1 |
_aKeegan, Warren J. _2Local _9119528 |
|
| 240 | 1 | 0 |
_aPrinciples of global marketing. _lSpanish |
| 245 | 1 | 0 |
_aFundamentos de mercadotécnia internacional _cWarren J. Keegan, Mark Green ; traducción Verania De parres Cárdenas, Miguel A. Sánchez Carrión. |
| 260 |
_aMéxico _bPrentice Hall Hispanoamericana _cc1998. |
||
| 300 |
_axxii, 421 p. _bill. (some col.), facsims. (some col.), col. maps _c27 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport Marketing _xManagement. _2LEMB _942537 |
|
| 650 | 0 |
_aExport Marketing _xManagement _xCase studies. _2LEMB _942537 |
|
| 700 | 1 | 0 |
_aGreen, Mark C. _2Local _9105510 |
| 999 |
_c180802 _d180802 |
||