| 000 | 00914nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 251277 | ||
| 003 | BIBL | ||
| 005 | 20160527185949.0 | ||
| 008 | 011008s1998 ck b 001 0 spa | ||
| 010 | _z818236 | ||
| 020 | _z9586008282 | ||
| 049 | _bab mb | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.G8418 1998 |
| 082 | 0 | 0 |
_a658.8 _bG957m6 E |
| 100 | 1 | 0 |
_aGuiltinan, Joseph P. _2Local _9106708 |
| 240 | 1 | 0 |
_aMarketing management. _lSpanish |
| 245 | 1 | 0 |
_aGerencia de marketing _bestrategias y programas _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción de Cecilia Avila de Barón. |
| 250 | _a6a ed. | ||
| 260 | 0 |
_aColombia _bMcGraw-Hill _c1998. |
|
| 300 |
_axv, 470 p. _bill. _c24 cm. |
||
| 490 | 0 |
_aMcGraw-Hill series in marketing _2Local _9133871 |
|
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 | 0 |
_aPaul, Gordon W., _2Local _9148380 |
| 999 |
_c180610 _d180610 |
||