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| 005 | 20160527185915.0 | ||
| 008 | 010213e2000 sp a frb 001 0 spa d | ||
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_221 _a658.827 _bR559t E |
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| 100 | 1 |
_aRies, Al. _2Local _9159540 |
|
| 240 | 1 | 4 |
_aThe 22 Inmutable Laws of Branding. _lSpanish. |
| 245 | 1 | 4 |
_aLas 22 leyes inmutables de la marca _bcómo convertir un producto o un servicio en una marca mundial _cAl Ries, Laura Ries; versión española Raúl Peralba y Raúl G. del Río |
| 246 | 3 | _aVeinte y dos leyes inmutables de la marca | |
| 260 |
_aMadrid, España _bMcGraw-Hill _c2000. |
||
| 300 |
_axi, 192 p. _bill. _c23 cm. |
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| 490 | 0 |
_aMc Graw Hill de Management. _2Local _9133334 |
|
| 500 | _aTranslation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998. | ||
| 504 | _aIncludes bibliographical references and index . | ||
| 650 | 0 |
_aBrand name products _xManagement. _2Local _964903 |
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| 700 | 1 |
_aRies, Laura. _2Local _9159543 |
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_c180385 _d180385 |
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