| 000 | 00841nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 250872 | ||
| 005 | 20160527185908.0 | ||
| 008 | 010925e1998 mx a frf 001 0 spa d | ||
| 020 |
_a968-880-948-9 (pbk.) _c38.00 |
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| 040 | _aPUCPR | ||
| 049 | _bev gb mb | ||
| 082 | 0 |
_221 _a658.8 _bK87m4 E |
|
| 100 | 1 | 0 |
_aKotler, Philip, _2LEMB _93674 |
| 240 | 1 | 0 |
_aMarketing. _lSpanish |
| 245 | 1 | 0 |
_aFundamentos de mercadotécnia _cPhilip Kotler, Gary Armstrong; traducción, Guadalupe Meza Staines. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aMéxico, DF _bPrentice-Hall Hispanoamericana, S.A. _c1998. |
|
| 300 |
_axxix, 585, [112] p. _bill. _c26 cm. |
||
| 500 | _aTranslation of: Marketing: an introduction. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aArmstrong, Gary _2LEMB _95797 |
| 999 |
_c180337 _d180337 |
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