| 000 | 01047nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 250509 | ||
| 003 | OCoLC | ||
| 005 | 20160527185829.0 | ||
| 008 | 000403s2000 nyua b 000 0 eng | ||
| 010 | _a 00038172 | ||
| 015 | _aGBA0-X7336 | ||
| 019 | _a44152931 | ||
| 020 | _a0471370606 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dUKM _dCDS |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 |
_aPUXA _bev |
||
| 050 | 0 | 0 |
_aHF5415.1 _b.H37 2000 |
| 082 | 0 | 0 |
_a658.800973 _bH3321m8 _221 |
| 100 | 1 |
_aHartley, Robert F. _2Local _9108600 |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes _cRobert F. Hartley. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York _bWiley _cc2000. |
||
| 300 |
_aviii, 359 p. _bill. _c23 cm. |
||
| 500 | _a"25th anniversary edition"--Cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aMarketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes. | |
| 650 | 0 |
_aMarketing _zUnited States. _vCase studies. _2Local _9131165 |
|
| 999 |
_c180052 _d180052 |
||