000 01550nam a2200313Ia 4500
001 250499
003 OCoLC
005 20170223064022.0
008 990922s2000 caua 001 0 eng
010 _a 99006959
015 _aGB99-U9411
019 _a42834534
_a43632451
_a45340158
020 _a0761920439 (hardcover : alk. paper)
020 _a0761920447 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dUKM
042 _apcc
049 _aPUXA
_bev
050 0 0 _aH61.28
_b.G73 2000
082 0 0 _a001.433
_bG7985m
_221
100 1 _aGreenbaum, Thomas L.
_2Local
_9105544
245 1 0 _aModerating focus groups
_ba practical guide for group facilitation
_cThomas L. Greenbaum.
260 _aThousand Oaks, Calif.
_bSage Publications
_cc2000.
300 _axii, 249 p.
_bill.
_c24 cm.
500 _aIncludes index.
505 0 _aIntroduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
650 0 _aFocused group interviewing .
_2Local
_997410
650 4 _aFocused group interviewing .
_2Local
_997410
650 0 _9171848
_aSocial sciences
_xResearch.
_2Local
999 _c180045
_d180045