| 000 | 00830nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 250452 | ||
| 005 | 20160527185822.0 | ||
| 008 | 010918s1997 sp ad b 0 1 0 spa | ||
| 020 | _a8489660182 | ||
| 049 |
_aMayagüez _bmb |
||
| 050 | 0 | 0 |
_aHF1416 _b.K4418 1997 |
| 082 | 0 | 0 |
_a658.848 _bK26g5 E |
| 100 | 1 |
_aKeegan, Warren J. _2Local _9119528 |
|
| 240 | 1 | 0 |
_aGlobal marketing management. _lSpanish |
| 245 | 1 | 0 |
_aMarketing global _cWarren J. Keegan ; traducción de Esmé Frances Prentice. |
| 250 | _a5th ed. | ||
| 260 |
_aMadrid _bPrentice Hall _c1997. |
||
| 300 |
_axix, 532 p. _bill. _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 535 | 1 | _aGlobal marketing management. | |
| 650 | 0 |
_aExport Marketing _xManagement. _2LEMB _942537 |
|
| 650 | 0 |
_aExport Marketing _xManagement _xCase studies. _2LEMB _942537 |
|
| 999 |
_c180003 _d180003 |
||