| 000 | 01076nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 250233 | ||
| 003 | OCoLC | ||
| 005 | 20160527185801.0 | ||
| 008 | 980312s1996 mx a b 001 0 spa d | ||
| 020 | _a9688807974 | ||
| 040 |
_aUBP _bspa _cUBP |
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| 041 | 1 |
_aspa _heng |
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| 049 | _bab ev gb mb | ||
| 082 | 0 | 0 |
_a659.1 _bW456a3 E |
| 090 |
_aHF5823 _b.W4418 |
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| 100 | 1 |
_aWells, William _2Local _9188203 |
|
| 240 | 1 | 0 |
_aAdvertising principles and practice. _lSpanish |
| 245 | 1 | 0 |
_aPublicidad _bprincipios y prácticas _cWilliam Wells, John Burnett, Sandra Moriarty ; taducción Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. |
| 250 | _a3ra ed. | ||
| 260 |
_aMéxico, D.F. _bPrentice-Hall Hispanoamericana _cc1996. |
||
| 300 |
_axxv, 948 p. _bil. _c26 cm. |
||
| 500 | _aTraducción de: Advertising principles and practice. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 |
_aBurnett, John _d1944- _2Local _966969 |
|
| 700 | 1 |
_aMoriarty, Sandra Ernst. _2Local _9138970 |
|
| 999 |
_c179834 _d179834 |
||