| 000 | 00829nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 250206 | ||
| 005 | 20200403094000.0 | ||
| 008 | 011001s1998 mx a b 1 spa | ||
| 020 |
_a0538870117 _c45.00 |
||
| 082 | 0 | 0 |
_a658.8 _bL218m4 E |
| 100 | 1 |
_aLamb, Charles W., Jr. _2Local _9122633 |
|
| 240 | 1 | 0 |
_aMarketing. _lSpanish |
| 245 | 1 | 0 |
_aMarketing _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico _bInternational Thomson Editores _cc1998. |
||
| 300 |
_axxxviii, 691 p. _bill. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aHair, Joseph F., Jr. _2Local _9107430 |
| 700 | 1 | 0 |
_aMcDaniel, Carl. _2Local _9133632 |
| 999 |
_c179811 _d179811 |
||