| 000 | 00793nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 250185 | ||
| 003 | OCoLC | ||
| 005 | 20160527185756.0 | ||
| 008 | 981001s1998 mx a 000 0 spa d | ||
| 020 | _a9701700503 | ||
| 040 |
_aDQ _cDQ |
||
| 090 |
_aHF5415.2 _bZ5418 1998 |
||
| 100 | 1 |
_aZikmund, William G. _2Local _9192043 |
|
| 240 | 1 | 0 |
_aExploring marketing research. _lSpanish |
| 245 | 1 | 0 |
_aInvestigación de mercados _cWilliam G. Zikmund ; tr. Miguel Angel Sánchez Carrión, Concepción Verania De Parres Cárdenas. |
| 260 |
_aMéxico _bPrentice-Hall-Hispanoamericana _c1998. |
||
| 300 |
_axxvi, 739 p. _bill. _c26 cm. |
||
| 500 | _aTranslation of : Exploring marketing research. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aMarketing research _2Local _9131175 |
|
| 999 |
_c179797 _d179797 |
||