| 000 | 00846nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 249613 | ||
| 005 | 20160527185639.0 | ||
| 008 | 010717s1999 mauab 1 eng | ||
| 010 | _a986853 | ||
| 020 |
_a0256209820 _c48.94 |
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| 040 | _aPUCPR | ||
| 082 | 0 | 0 |
_221 _a658.8 _bP455b 1999 |
| 100 | 1 |
_aPerreault, William D. _2Local _9149871 |
|
| 245 | 1 | 0 |
_aBasic marketing _ba global-managerial approach _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill _c1999. |
||
| 300 |
_axxiv, 791 p. _bill., maps _c27 cm. _e+ 1 computer disc |
||
| 490 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _2Local _9178664 |
|
| 500 | _aESTE LIBRO INCLUYE UN DISCO | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing management _2Local _9131172 |
|
| 700 | 1 | 0 |
_aMcCarthy, E. Jerome Edmund Jerome _2Local _9133431 |
| 999 |
_c179361 _d179361 |
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