000 00592nam a2200193Ia 4500
001 249524
005 20160527185628.0
008 011114e1980 nyuaaao 1 0 eng
020 _a0070195110
049 _aMayagüez
050 0 0 _aHF 5823
_b.E7 1980
082 0 0 _a659.1
_bE57a 1980
100 1 _aEngel, Jack.
_2Local
_992036
245 1 0 _aAdvertising
_bthe process and practice
_cJack Engel.
260 _aNew York
_bMcGraw-Hill Book Company
_c1980.
300 _axix, 729 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_2LEMB
_947734
999 _c179281
_d179281