000 00843nam a2200241Ia 4500
001 249423
003 BIBL
005 20160527185616.0
008 010625s1997 mx a b 1 spa
049 _bca
050 0 0 _aHF5415.32
_b.S35 1991
082 0 0 _a658.8342
_bS333c5 E
_220
100 1 0 _aSchiffman, León G.
_2LEMB
_92310
240 1 0 _aConsumer behavior.
_lSpanish
245 1 0 _aComportamiento del consumidor
_cLeon Schiffman, Leslie Lazar Kanuk ; traducción de Adolfo Deras Quiñones .
250 _a5a ed.
260 0 _aMéxico
_bPrentice Hall Hispanoamericana
_cc1997.
300 _axviii, 684 p.
_bill.
_c27 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior
_2Local
_979972
650 0 _aMotivation research Marketing
_2Local
_9139425
700 1 0 _aKanuk, Leslie Lazar.
_2Local
_9119060
999 _c179196
_d179196