000 00748nam a2200205Ia 4500
001 249187
005 20160527185540.0
008 010604s1999 nyuac f 001 eng
020 _a0684854236 :
049 _aMayaguez
050 0 0 _aHF5415.13
_b.S343 1999
092 0 _a658.827
_bS355e
100 1 _aSchmitt, Bernd.
_2Local
_9166195
245 1 0 _aExperiential marketing
_bhow to get customers to sense, feel, think, act, and relate to your company and brands
_cby Bernd H. Schmitt.
260 _aNew York
_bFree Press
_cc1999.
300 _axix, 280 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references (p. 255-265) and index.
650 0 _aBrand name products
_xmarketing.
_2Local
_964903
650 0 _aCorporate image
_2Local
_980946
999 _c178998
_d178998