000 00803nam a2200241Ia 4500
001 248498
005 20160527185408.0
008 010215s2000 nyua 1 eng
010 _a00268990
020 _a0471332380
040 _aPUCPR
050 0 0 _aHF5415.13
_b>d32 2000
082 0 0 _221
_a658.8
_bD151m7
100 1 _aDalrymple, Douglas J.
_2Local
_983756
245 1 0 _aMarketing management
_btext and cases
_cDouglas J. Dalrymple, Leonard . Parsons.
250 _a7th ed.
260 _aNew York
_bJohn Wiley & Sons
_c2000.
300 _axii, 707 p.
_bill.
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing
_xManagement
_xCase studies.
_2Local
_9131165
700 1 0 _aParsons, Leonard J.
_2Local
_9147927
999 _c178433
_d178433