| 000 | 01193nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 247548 | ||
| 003 | BIBL | ||
| 005 | 20160527185202.0 | ||
| 008 | 911210s1996 mx a 000 0 spa d | ||
| 020 | _a9701010094 : 22.00 | ||
| 035 | _a(OCoLC)24924045 | ||
| 040 |
_aPIF _cPIF |
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| 041 | 1 |
_aspa _heng |
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| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415 _b.R325518 1996 |
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_a658.8 _bR221n E |
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_aHF5415 _b.R32518 1996 |
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| 100 | 1 |
_aRapp, Stan _2LEMB _94359 |
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| 240 | 1 | 4 | _aThe new maximarketing. |
| 245 | 1 | 3 |
_aEl nuevo MaxiMarketing _bguía para transformar su publicidad, promoción y estrategia de mercados para la economia de la información _cStan Rapp y Thomas L. Collins ; traducción de Robert A. Haas. |
| 260 |
_aMéxico _aSan Juan _bMcGraw-Hill _cc1996. |
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| 300 |
_axiv, 352 p. _c23 cm. |
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| 500 | _aTranslation of: MaxiMarketing, the new direction in advertising, promotion, and marketing strategy. | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references: p. [267]-272. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
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| 650 | 0 |
_aSales promotion _2Local _9164075 |
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| 650 | 0 |
_aAdvertising _2LEMB _947734 |
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| 700 | 1 | 0 |
_aCollins, Thomas L. _2LEMB _94360 |
| 999 |
_c177761 _d177761 |
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