000 00932nam a2200277Ia 4500
001 247538
003 BIBL
005 20160527185201.0
008 860807s1987 nyua b 00110 eng
010 _a 86020844
020 _a0070347484
_cdonacion
049 _aEVLG
_b658.83
_bK51m
_cc1
050 0 _aHF5415.2
_b.K53 1987
082 0 _a658.8/3
_219
092 _a658.83
_bK55m3
100 1 0 _aKinnear, Thomas C.
_2Local
_9120421
245 1 0 _aMarketing research
_ban applied approach
_cThomas C. Kinnear, James R. Taylor.
250 _a3rd ed.
260 0 _aNew York
_bMcGraw-Hill
_cc1987.
300 _axviii, 718 p.
_bill. (some col.)
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
_2Local
_9133871
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing research
_2Local
_9131175
650 0 _aMarketing
_xManagement.
_2Local
_9131165
700 1 0 _aTaylor, James R.
_q(James Ronald)
_d1938-
_2Local
_9177167
999 _c177756
_d177756