| 000 | 02417nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 247133 | ||
| 003 | BIBL | ||
| 005 | 20200708062627.0 | ||
| 008 | 900529s1990 cau b 001 0 eng | ||
| 010 | _a 90040146 //r92 | ||
| 020 |
_a1555422926 _c38.95 |
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| 082 | 0 | 0 |
_a371.2/1973 _220 |
| 100 | 1 |
_aHossler, Don. _2Local _9112487 |
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| 245 | 1 | 4 |
_aThe strategic management of college enrollments _cDon Hossler, John P. Bean, and associates. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco, Calif. _bJossey-Bass _c1990. |
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| 300 |
_axxii, 330 p. _c24 cm. |
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| 490 | 4 |
_aThe Jossey-Bass higher education series _2Local _9178693 |
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| 504 | _aIncludes bibliographical references (p. 303-318) and index. | ||
| 505 | 0 | _aEnrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler. | |
| 650 | 0 |
_aCollege attendance _zUnited States _xPlanning. _2Local _977987 |
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| 650 | 0 |
_aUniversities and colleges _zUnited States _xAdministration. _2Local _9183192 |
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| 650 | 0 |
_aUniversities and colleges _zUnited States _xAdmission. _2Local _9183192 |
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| 650 | 0 |
_aCollege students _xRecruiting _zUnited States. _978035 |
|
| 700 | 1 | 0 |
_aBean, John P. _d1946- _2Local _958956 |
| 999 |
_c177602 _d177602 |
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