000			01079nam a2200229Ia 4500
001			246444
003			BIBL
005			20160527185032.0
008			951003s1993 nyua 000 0 eng d
020			_a9701005198
035			_a(OCoLC)33232738
049			_aPUXA
050	0	0	_aHF5415 .C5278 1993
100	1		_aClancy, Kevin J. _2Local _973849
245	1	0	_aMarketing myths that are killing business _cKevin J. Clancy
260			_aNew York _bMcGraw-Hill _cc1993.
300			_a308 p. _bill.
500			_aIncludes index.
500			_aTranslation of: Marketing myths that are killing business.
505	0		_aBusiness performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance.
650		0	_aMarketing _2Local _9131165
999			_c177243 _d177243