| 000 | 01185nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 246440 | ||
| 003 | BIBL | ||
| 005 | 20160527185031.0 | ||
| 008 | 931015s1994 nyu b 001 0 eng | ||
| 010 | _a 93040818 | ||
| 020 |
_a0070561532 (acid-free, recycyled paper) _c24.95 |
||
| 035 | _a(OCoLC)29255822 | ||
| 050 | 0 | 0 |
_aHD59.6.U6 _bS37 1994 |
| 082 | 0 | 0 |
_a659 _220 |
| 100 | 1 |
_aSchreiber, Alfred L. _2Local _9166535 |
|
| 245 | 1 | 0 |
_aLifestyle and event marketing _bbuilding the new customer partnership _cAlfred L. Schreiber, with Barry Lenson. |
| 260 |
_aNew York _bMcGraw-Hill _cc1994. |
||
| 300 |
_axvi, 263 p. _c24 cm. |
||
| 500 | _aSpine title: Lifestyle & event marketing. | ||
| 504 | _aIncludes bibliographical references (p. 249-258) and index. | ||
| 650 | 0 |
_aPublic relations _xCorporations _zUnited States. _2Local _9154934 |
|
| 650 | 0 |
_aCustomer relations _zUnited States. _2Local _983490 |
|
| 650 | 0 |
_aCorporate sponsorship _zUnited States. _2Local _980957 |
|
| 650 | 0 |
_aAdvocacy advertising _zUnited States. _2Local _949517 |
|
| 650 | 0 |
_aIssues management _zUnited States. _2Local _9116313 |
|
| 700 | 1 | 0 |
_aLenson, Barry. _2Local _9124851 |
| 740 | 0 | 1 | _aLifestyle & event marketing. |
| 999 |
_c177239 _d177239 |
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