| 000 | 00903nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 244835 | ||
| 003 | BIBL | ||
| 005 | 20160527184807.0 | ||
| 008 | 760527s1976 ilua b 00110 eng | ||
| 010 | _a 75035090 //r84 | ||
| 020 | _a0256017999 | ||
| 050 | 0 |
_aHF5415.125 _b.C7 1976 |
|
| 082 | 0 |
_a658.8/02 _219 |
|
| 100 | 1 | 0 |
_aCravens, David W. _2Local _981851 |
| 245 | 1 | 0 |
_aMarketing decision making _bconcepts and strategy _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 260 | 0 |
_aHomewood, Ill. _bR. D. Irwin _c1976. |
|
| 300 |
_axviii, 781 p. _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aDecision-making in marketing. _2Local _984952 |
|
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 | 0 |
_aHills, Gerald E. _ejoint author. _2Local _9110916 |
| 700 | 1 | 0 |
_aWoodruff, Robert B. _ejoint author. _2Local _9190487 |
| 999 |
_c176425 _d176425 |
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