000 00827nam a2200277Ia 4500
001 244664
003 BIBL
005 20160527184753.0
008 870817s1980 mx 001 0 spa d
020 _a9682413001
035 _a(OCoLC)16500465
035 _a0000100565712
040 _aPMU
_cPMU
049 _aPUXA
050 0 0 _aHM263
_b.F439 1980
090 _aHM263
_b.F4 1982
100 2 0 _aFerrer Rodríguez, Eulalio.
_2Local
_996034
245 1 3 _aLa publicidad
_btextos y conceptos
_cEulalio Ferrer Rodriguez ; prol. de Salvador Novo ... et al.
250 _a2a ed.
260 0 _aMéxico
_bEditorial Trillas
_c1980.
300 _a290 p.
504 _aBibliography : p. 274-290.
504 _aIncludes index.
650 0 _aAdvertising
_2LEMB
_947734
700 1 1 _aNovo, Salvador
_d1904-1974.
_eprol.
_wcn
_2Local
_9143537
999 _c176362
_d176362