| 000 | 01014nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 240172 | ||
| 003 | BIBL | ||
| 005 | 20160527183909.0 | ||
| 008 | 940519s1993 mx 00110 spa d | ||
| 020 | _a9701004035 | ||
| 035 | _a(OCoLC)30464734 | ||
| 040 |
_aBPT _cBPT |
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| 041 | 1 |
_aspa _heng |
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| 049 | _aPUXA | ||
| 092 |
_a658.8 _fRIE |
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| 100 | 1 |
_aRies, Al. _2Local _9159540 |
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| 240 | 1 | 4 |
_aThe 22 inmutable laws of marketing. _lSpanish |
| 245 | 1 | 4 |
_aLas 22 leyes inmutables del marketing _bviólelas a su propio riesgo _cAl Ries y Jack Trout ; traducción y adaptación técnica [por] Raúl Peralba y Raúl González del Río. |
| 260 |
_aMéxico _bMcGraw-Hill _c1993. |
||
| 300 |
_axiv, 187 p. _c21 cm. |
||
| 500 | _aTranslation of: The immutable laws of marketing. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aTrout, Jack. _2Local _9181684 |
| 740 | 4 | 1 | _aLas veintidos leyes inmutables del marketing. |
| 740 | 4 | 1 | _aLas veinte y dos leyes inmutables del marketing. |
| 999 |
_c174401 _d174401 |
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