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_aPérez Tornero, José M. _wcn _2Local _9149609 |
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_aLa semiótica de la publicidad _cJ.M. Pérez Tornero. |
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_aBarcelona, España _bMitre _cc1982. |
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_a204 p. _bill. |
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| 504 | _aBibliography : p. 187-204. | ||
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_aSemiotics _2Local _9167928 |
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_aPublic relations _2Local _9154934 |
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_aDiscourse analysis _2Local _987319 |
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