| 000 | 01000nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 233012 | ||
| 003 | BIBL | ||
| 005 | 20160527183436.0 | ||
| 008 | 940801s1995 ctua b 001 0 eng | ||
| 010 | _a 94031462 | ||
| 020 | _a0899308295 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.Z35 1995 |
| 082 | 0 | 0 |
_a658.8/27 _220 |
| 100 | 1 |
_aZaichkowsky, Judith Lynne _2Local _9191661 |
|
| 245 | 1 | 0 |
_aDefending your brand against imitation _bconsumer behavior, marketing strategies, and legal issues _cJudith Lynne Zaichkowsky. |
| 260 |
_aWestport, Conn. _bQuorum Books _c1995. |
||
| 300 |
_axvii, 184 p. _bill. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aBrand name products _xMarketing _xManagement. _2Local _964903 |
| 650 | 0 | 0 |
_aImitation _xCase studies. _2Local _9114087 |
| 650 | 0 | 0 |
_aMarketing _xLaw and legislation. _2Local _9131165 |
| 650 | 0 | 0 |
_aIndustrial property _2Local _9114447 |
| 650 | 0 | 0 |
_aTrademarks _2Local _9180992 |
| 650 | 0 | 0 |
_aConsumer behavior _2Local _979972 |
| 999 |
_c173247 _d173247 |
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