000 00744nam a2200205Ia 4500
001 232353
003 BIBL
005 20160527202253.0
008 970312|1994||||sp ad ||b |||||||spa|d
020 _a8448118464
035 _aABA5780
100 2 0 _aMiquel Peris, Salvador.
_2Local
_9137018
245 1 0 _aIntroducción al marketing
_cSalvador Miquel Peris, Alejandro Mollá Descals y J. Enrique Bigné Alcañiz.
260 _aMadrid
_bMcGraw-Hill Interamericana de España
_c1994.
300 _axii, 176 p.
_btables, graphs.
504 _aIncludes bibliographical references (p. 169) and index.
650 0 _aMarketing
_2Local
_9131165
700 2 0 _aMollá Descals, Alejandro.
_2Local
_9254785
700 2 0 _aBigné Alcañiz, Enrique.
_2Local
_962240
999 _c172839
_d172839