| 000 | 00882nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 224153 | ||
| 003 | BIBL | ||
| 005 | 20160527201128.0 | ||
| 008 | 991015s1999 mx a 000 0 spa d | ||
| 020 | _a9687529598 | ||
| 035 | _a(OCoLC)42649026 | ||
| 040 |
_aDQ _cDQ |
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| 041 | 1 |
_aspa _heng |
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| 049 |
_aPUXA _bab ev |
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| 050 | 0 | 0 |
_aHF5821 _b.O34 1998 |
| 100 | 1 |
_aO'Guinn, Thomas C. _2Local _9144600 |
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| 240 | 1 | 0 |
_aAdvertising. _lSpanish |
| 245 | 1 | 0 |
_aPublicidad _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción, Adolfo Deras Quiñones. |
| 260 |
_aMéxico, DF _bInternational Thomson Editores _c1999. |
||
| 300 |
_axlv, [2], 623 p. _bill. _c29 cm. |
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| 500 | _aTranslation of: Advertising. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 |
_aAllen, Chris T. _2Local _951006 |
|
| 700 | 1 |
_aSemenik, Richard J. _2Local _9167843 |
|
| 999 |
_c167994 _d167994 |
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